Entrepreneurs – Tell your story while networking

I was reading this great article recently in the Harvard Business Review about reframing your strategy as a story.  I thought it was an excellent perspective for small start-up companies who often don’t have the time or experience to focus on strategy.

Developing a company strategy can be time consuming, awkward to develop without a team of great thinkers, and harder to implement as you are managing some of the day to day tasks on your plate to get income coming into your company.

But telling your story.  Now that’s a great “strategy” that any entrepreneur could develop and use to their benefit.

So what’s your story?  What’s your reason for existing?

If you haven’t thought about it, I recommend that you consider three factors when developing your company story:

1. Where did the idea come from?

2. What vision do you have for the future?

3. Interesting customer or experience that many could relate to

Tell us what happens when you consider these ideas below.

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